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Essay / Research Paper Abstract
This 7 page paper considers whether or not it is possible for organizations to have a single corporate culture that is determined and controlled by management. The paper looks at a range of theories and examples to determine whether or not this is possible, and if it is possible what form it is likely. Paper starts by defining what is meant by corporate culture and examining the way its main manifest, and then considers the influences on corporate culture to assess the potential for management to control it. The bibliography cites 10 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEmanculture.rtf
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Unformatted sample text from the term paper:
norms which are applied within the firms ordinary operation, impacting on employees and management alike. This is often assumed to be the case even where there is a multinational firm
operating in a wide variety of national cultures. This concept of a single culture permeating the entire organization must, by definition, have a single point of origin, which is usually
assumed to be that which is planned controlled by management. There are some companies which do appear to present a single corporate culture; Disney will provide a similar experience, and
present strongly aligned values in which ever part of the corporation is examined, as well as across the different interests on a global basis. However, there are some minor differences,
for example when looking at theme parks the culture in France demanded that Disney would allow beards on men, something which is not permitted within the corporate culture of the
United States theme parks (New York Times, 1991). This may be argued as a cultural difference, but it is only a minor indication of a difference, and may be seen
as a source of differentiation rather than a divergent corporate culture. However, many other aspects remain the same, from the way the directors are given with two fingers rather than
pointing with one, through to the customer service orientation value (Kober, 2009). It is a singular corporate culture that has created a sustainable competitive advantage for the Disney Corporation, especially
within the theme parks (Mintzberg et al., 2008). Therefore, it may be argued that there is a potential for there to be
a single corporate culture; one that is designed and controlled by management, but the question is whether or not this is a viable theory which can manifest in the real
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