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Essay / Research Paper Abstract
A 10 page paper discussing Kodak's continuing restructuring in terms of its external environment. The paper provides Five Forces analysis and assessment of the macroenvironmental environment in the era of bailout mania. The outlook for the economy is grim but hopeful. The good news for Kodak is that it is missing out on fewer sales because overall sales are down throughout the industry, creating a highly advantageous time to give greater attention to its restructuring efforts and technology development. Kodak did not begin its transformation as early as it should have, but the outlook for its future is very good. Bibliography lists 6 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmgmtKodak.rtf
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Unformatted sample text from the term paper:
survived some difficult years and still has at least two more in its immediate future. It has been working since 2003 to reinvent and redefine itself, however, and many
of those efforts are beginning to benefit the company. Process and technology costs of converting its traditional businesses from film to higher-profit digital
technology cost Kodak $3.4 billion between 2004 and 2007, and it continues the effort in 2009. "It is cutting up to 4,500 jobs in 2009, which could reduce its
work force to 19,900 from a 1988 peak of 145,300" (Dobbin, 2009), but sales declined 9 percent in 2008 from $10.3 billion to $9.42 billion. "Through 2012, the company
expects revenue to rise 4 percent a year on average, driven by an 8 percent to 10 percent increase in digital sales" (Dobbin, 2009). Though Kodak is suffering now,
its outlook is solid. It is unlikely to go the way of Polaroid, but rather become even more relevant to the many markets it currently serves. Broad-Based Efforts
Kodak maintains focus on issues that do not directly affect its long-term survival, but rather speak to its efforts to heed Jurans warning to
"do the right things," rather than only "doing things right" (Juran quoted in Zwetsloot, 2003). One of these "right things" is its program that recycles single-use cameras, either its
own or those of its competitors. Started in 1990, by early 2009 the company had recycled 1.5 billion of the cameras, "bringing down costs for consumers and keeping huge
amounts of waste out of landfills" (1.5 Billion Single-Use Cameras and Counting, 2009). This is no small amount of material, of course. "Laid end-to-end, the 1.5 billion cameras
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