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Essay / Research Paper Abstract
This 4 page paper examines a Calvin Klein Euphoria ad. The ad is discussed in depth and analysis is provided. Bibliography lists 2 sources.
Page Count:
4 pages (~225 words per page)
File: RG13_SA1133adv.rtf
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Unformatted sample text from the term paper:
It is targeted to young women because Calvin Klein generally markets to the younger set, while many other brands are associated with an older demographic. The cologne is not inexpensive
so it is targeted to the sophisticated, successful woman who is in a middle or high-income class. For the most part, women in higher economic brackets will be looking for
these higher quality colognes than those at the other end of the economic spectrum who might purchase toilet water in the drug store. The woman who purchases the cologne for
herself is more likely to have disposable income. Another targeted group might be young women living at home who can afford to treat themselves. Alternately, men might purchase the product
as gifts, but due to the way it is marketed, it would likely be for a lover as opposed to a mother or mother figure. A recent Euphoria commercial
ad begins with a picture of fog and as the camera pans back, one can see the sunlight shine through a forest. The head of a young, beautiful woman is
imposed and blends, and the background changes to one where it is clear that she is laying down in the forest. The woman is a brunette, very thin, and likely
in her mid-twenties. Additionally, a man appears but the fist glimpse is merely of the hands of the woman moving lightly down his chest, and then the next frame sees
him doing the same to her on different parts of her body. Very little information is conveyed about the man, but his chest is shown, and it is muscular, seemingly
young, and bare. As the shots are conveyed on the screen it is discovered that for example, she is wearing spaghetti straps and is seems as if the man begins
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