Here is the synopsis of our sample research paper on Cadbury Trebor Allan Inc. In Canada. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page paper examines a case study provided by the student. The paper identifies the internal strengths and weaknesses as well as the external opportunities and threats following the merger between Cadbury Neilson and Trebor Allan in 2001 and uses the results to make some recommendations.
Page Count:
5 pages (~225 words per page)
File: TS14_TEcadtreb.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
they are still seeking to overcome. Initially there were five major brands in a market where there were low purchases of chocolate per head, Canadians eating on average 4.4 Kg
per capita a year compared with the Irish 8.5 Kg per capital per annum and 7.8 Kg for the British. Cadbury did not believe there was room for five brand
and withdrew from the market, selling operations to Neilson. However, in 1987 the company changed their mind and re-entered the market purchasing the Cadbury-Neilson operation. The size of the operation
was further entrenched with the 2001 purchase of Trebor Allen making the merged company; Cadbury Trebor Allen Inc., (CTAI) the leading supplier of chocolate confectionary. However, although they had a
lead they were sill in a strongly competitive market and had stated they wanted to have a big lead. The markets they were growing in were seeing more competition.
The market was growing by 5% per annum, but not evenly. CTAI were seeing good growth in the family sized bars, but now Lindt were aggressively chasing this market, the
sales in the supermarkets were of less importance as more channels remained open longer such as gas stations. The buying public were not cost sensitive, and there as a great
deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as such for the younger market who were looking for a snack were not
the first choice and other snacks such as fruit bars and potatoes chips were also suitable substitutes. If we look at the scenario there are a range of strengths and
weaknesses as well as opportunities and threats. For opportunities and threats we will look outside the company. Opportunities The company is operating
...