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Essay / Research Paper Abstract
This 10 page paper considers the current position of the cable television industry in the US, the structure, competitors and general characteristics, including a look at Porters' Five Forces Model. The second half of the paper then examines the company Cablevision, its position and performance against the industry environment. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEcable1.rtf
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Unformatted sample text from the term paper:
cites 10 sources. Tecable.rtf Cable Television and Cablevision; Industry Report and Company Report United Kingdom, June 2002. To Use This
Report Correctly, I. Industry structure When we look at cable television companies we need to consider the industry in which they operate. Here there
are varying definitions we may use. They are a part of the entertainment industry, they are within the media, and even the television maybe seen as an industry in its
own right. However, there are many cross over between the different media and who they operate. For Cablevision there is an overlap into other industries as it is a holding
company for cable television companied and also has interests in sports programming services. Therefore, we may argue that as well as being a cable operator it is also a programme
provider, and these industries are very close. The size of the sectors is large, however, until deregulation there were few choices, and in many areas only a single company was
available, satellite television was the only alternative. Therefore, many cable companies started out with an almost monopolistic environment (Consumer reports, 2002). If we isolate out industry consideration to the
cable television companies that we can look this as a mature industry. In 1997 there were a total of 65 million subscribers in the US, the rise in subscriptions was
3% on 1996, this level of increased was expected to slow slightly, with increases of between 2% - 2.5% per annum through to 2001 (US Business Reporter, 2002).
If we look at the 2001 figures that indicate in the US the top 100 companies alone have 21,577,755 subscribers (TV Insight, 2002). There are numerous companies, however, many are
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