Here is the synopsis of our sample research paper on CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6-page paper focuses on service marketing concepts. The example used is the launch of a beauty salon. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: D0_MTsalaserv.rtf
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Unformatted sample text from the term paper:
getting new customers and having old customers return. But customer service involves delivering the right product to the right person at the right time - many times, its the little
extras that also add to the mix. This is especially true in the service arena. Services can sometimes be more difficult
to measure, as theyre intangible. A customer knows right away if a product is defective and can takes steps to return it. But a service, in many ways, is more
difficult. If a customer is not satisfied with a particular service that was provided, they cant exchange it. But what they can do is not come back, and tell all
their friends to avoid the particular business as well. In this story, well examine a hypothetical start-up; a beauty salon, and discuss
how service marketing concepts can help get the business running to a good start, with a sound reputation for great service. Strategic Service Marketing - An Overview
When it comes to any kind of service marketing, there are some factors that need to be taken into account. One of these involves
the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is hugely important. Because the marketing of services, as we
mentioned above, involves marketing of intangibles, perception is everything. Customers come into a service situation (such as a salon) with a
specific set of expectations (Jiang, and Tesch, 2009). We already know this. But we also need to have an understanding of the providers expectations, and whether the provider understands
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