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Essay / Research Paper Abstract
This 3-page paper discusses potential cultural mishaps that could sideline and international business. Bibliography lists 2 sources.
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3 pages (~225 words per page)
File: D0_MTcrossinte.rtf
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however, comes the need to have an understanding of the culture in which the goods and services are being marketed. Wade (2004, for example, points out that cultural understanding is
more than being able to speak the language and having a general understanding about the line between friendliness and offense. For example, in some cultures, gift-giving and business meetings can
be the key to a successful business negotiation in Japan (Wade, 2004). In the United States, however, such gifts might be construed as bribes. Wade also explains that alcohol can
play an important role in business dealings. In the United States, there can be a negative impression if beer is ordered with a meal (Wade, 2004). But in Japan, this
practice is encouraged - in fact, its considered an offense if the guest doesnt accept an alcoholic offering (Wade, 2004). Finding a particular company that has done well in
cross-cultural situations on the multinational side was difficult as there are so many examples. McDonalds, for example, learned its lesson about standardization; namely the same thing doesnt sell in the
same country. The company lost a great deal of money on international operations before it got it right. For example, the menu in India is likely to be mainly vegetarian,
as much of the population eschews cattle beef. Furthermore, a messy barbecue sandwich that has done well in Europe doesnt work in the United States - where 70% of sales
comes from the restaurants drive-through component. Its difficult to munch on a messy sandwich while driving. These days, McDonalds still has standardization, to a point. But it also relies on
its local owners to set the menu trends for the restaurant. Coca-Cola, too, has bridged cultural gaps, mainly by offering products that are different tastes. In Latin American countries,
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