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Essay / Research Paper Abstract
A 3 page paper assessing an article published in late 2004 discussing GE’s announcement that it would be formally adopting corporate social responsibility and sustainability as business goals. Long regarded as a “laggard” in this respect, GE’s plans for the future and its present activities indicate its commitment to the concept and fact of CSR. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: CC6_KScsrGE.rtf
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Unformatted sample text from the term paper:
Fortune published an account of General Electrics decision to take a stand for corporate social responsibility (CSR) in its November 15, 2004 issue. Long viewed as a "laggard"
among those who monitor such things, CEO Jeffrey R. Immelt recently announced to the companys 200 corporate officers that retaining its leadership position in its industry would require four things.
"Three of those were predictable: execution, growth, and great people. The fourth was not: virtue. And it was at the top of his list" (Gunther, 2004; p. 176). GEs
Motivations When Jack Welch orchestrated direction-changing reorganization nearly 20 years ago, one goal was to retain only those businesses in which the company
believed it could maintain first or second place in their respective industries. That overriding goal is still operational at GE, and Immelts directives are not intended to undermine that
philosophy. Rather, GE now seeks to enhance its business position by being more active in social matters. Bob Corcoran, GEs first vice president for corporate citizenship, provides a
"good neighbor" analogy. Neighbors on the block who keep their property well, pay their taxes and obey the law are decent neighbors, but they are only compliant (Gunther, 2004).
With its new focus, GE seeks to be the neighbor who does all of the things on that level, but who also "organizes the block party" and "picks the
kids up after school" (Gunther, 2004; p. 176) - if doing so is good for business. Immelt asserts that the world has changed,
and that the one GE operates in is one in which businesses are not admired, and size is no longer able to induce either awe or respect. The dichotomy
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