Here is the synopsis of our sample research paper on CRM in the Luxury Fashion Market in Europe. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 14 page paper looks at the way that customer relationship management takes place in the high end, or luxury fashion market in Europe, considering the way both personal and technologic development are impacting on customer relationships. The bibliography cites 15 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEluxfashioncrm.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
that customers are looked after and what has become known as customer relationship management. Looking at Europe where there is a high level of competition it may be argued that
customer relationship management (CRM) is an essential part of a business strategy needed on order to ensure that sales are made. Looking at the way customer relationship management takes
place in the luxury fashion industry it is possible to assess the way that it is being used, how it may be used and the potential for the use of
CRM in the near future. This is a market where there are many competitors. At the high end of the luxury fashion market in Europe there are the Haute
Couture suppliers. To examine the way that they compete and how customers are treated in this market it is essential that their position and exclusivity is fully understood. The
term haute couture is associated with high-fashion, but the term has a more specific meaning than this generalised or generic application. The term haute couture in France is a legal
time, known as a protected appellation. In order to be able to use the label fashion house has to be able to satisfy certain criteria laid down by the Chambre
Syndicale de la Haute Couture. Each year a list is drawn up by the commission which is domiciled of the ministry of industry, only those companies which are on the
list can refer to themselves as haute couture (Meij and Meij, 2000; (De Marly, 1994). The system began in 1945, and
was updated in 1992 and include criteria such as a minimum of 15 people being employed and that the company must be present their fashions to the press each season
...