Here is the synopsis of our sample research paper on CRM Systems. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper considers two approaches to CRM and assess which is the best. The first looks at CRM when adopted by individual department which will cause problems when integration is attempted. The second approach is a centrally instigated CRM system where all departments have the same system, which can create problems for the individual departments performing the more specialized functions. The concept is considered, the advantages and disadvantages of each approach are considered and a conclusion is reached. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEcrmsys.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
customer service or marketing this can create logistic problems when integration occurs for the organisation as a whole if divergent systems are used. Where the initiative is central with a
single system difficulties may be faced by the various departments as a single system may not provide all the functionality required department with differing CRM requirements. CRM is of
value due to the way it can process information or data that a company already has, mining it to find patterns which can then be used to add value. Companies
such as Verizon have realised the value in terms of cutting the rate of churn, that is cutting the rate at which customers defect to the competitor as well
as satisfying customer needs and cutting costs (Krill, 2001, Snel, 2000). The value of customer information is high, companies gather this as well as creating more each time there is
a point of contact with a customer. This data can be used to build a relationship with a customer and increase loyalty as well as value gained. At the same
time this may also help identify the customers who produce the lowest profit and allow efforts to be directed to the more profitable customers. An effective CRM system can
also help to identify additional opportunities this may be of individual sales to customers or of the ability to develop new products or packages. For example, Verizon have used to
suggest different price plans to customers in order to keep them happy and retain loyalty as well as developing new packages made up of a range of products selling them
to the consumers that use those products (Snel, 2000). When looking at the way that the order of installation we can see that some approaches, either departmental and fragmented
...