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Essay / Research Paper Abstract
This 3-page paper focuses on the points necessary when it comes to developing a corporate mission statement and values. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTcrafmiss.rtf
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Unformatted sample text from the term paper:
Suzy cut down most mission statements as they felt "the terms mission and values . . . have largely devolved into fathead jargon" (2008). The point of this diatribe was
that few, if anyone, can figure out what, exactly, mission statements means these days (Welch and Welch, 2008). First the mission statement comes; then the values (or objectives on how
to achieve that mission statement) follow. Welch points out that dont mince words - Nikes old mission of "Crush Reebok," he felt, was directionally correct (Welch and Welch, 2008).
In this paper, well dissect the mission statement and values, and determine the five best criteria necessary for both. When developing
a mission statement, It needs to be simple and devoid of jargon. The point of a mission statement is to
let people know why the company is in business, such as Wal-Mart Inc.s mission statement: "To give ordinary folk the chance to buy the same thing as rich people" (Heathfield)
This tells people that Wal-Mart is in the business of selling things in a way in which "ordinary folk" can buy them.
It needs to offer an exact description of what the organization does, and why it does it (Heathfield). If a company cant define why its in business in the
first place, and what it can offer to the market that other companies cant, then it probably shouldnt be in business at all. The mission statement should justify the companys
very reason for existence, and without a lot of fluff or jargon. It should take into account the organizations products, services
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