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Essay / Research Paper Abstract
This 10-page paper provides an overview of software game developer Electronic Arts Inc. (EA) the paper also discusses the importance of creativity and innovation in the corporate culture. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: D0_MTeacorpcu.rtf
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Unformatted sample text from the term paper:
probably best known for its EA Sports series, which offers lifelike hockey, baseball, football and NASCAR racing games for all three major game counsels.
EA has also been known for its "work hard, play hard" environment. It has to work hard - the video game industry is a lucrative one, but
its also highly competitive, requiring ever newer and more innovative and interesting games to feed the seemingly endless appetite of the billions of gamers out there. With its sports line,
as well as its other lines such as Medal of Honor Frontline, Harry Potter Series and Sim City 4, EA has established itself as a strong brand with loyal customers.
The company has extraordinarily loyal employees as well. These employees work hard, always cognizant of deadlines and understanding that boss (and CEO)
John Riccettello will be breathing down their necks to ensure that the games are delivered in time, and with high quality.
Part of the reason for this companys success can be found in its beginnings. It was founded in the early 1980s as a quirky games publisher - one that treated
its developers very well (Evil Empire, 2005). These days, with hot licenses in hand, theyre leading the industry in games production (Evil Empire, 2005).
In this paper, well examine some factors about EA, factors that determine how well theyre doing in their industry. Well also see that a company such as EA
needs to have its current structure, in order to survive in what is a very dynamic, and volatile, industry. Well see that it needs to function in the way it
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