Here is the synopsis of our sample research paper on CONSUMER DECISION-MAKING AND MARKETING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.
Page Count:
7 pages (~225 words per page)
File: D0_MTconsdeci.rtf
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Unformatted sample text from the term paper:
a product, doesnt need a whole lot in the way of convincing people. Its cold, its creamy and, for the most part, it tastes good. There are very few people
(except for perhaps those who are lactose-intolerant) who dont like ice cream. But what convinces people to buy a particular brand
of ice cream is where the marketer comes into play. People can opt for the store brand to save money, or can go for brands that have higher butterfat content
(and weird Germanic-sounding names) that taste richer and more decadent. Or they can buy ice cream from a well-known "socially responsible" company, one that throws odd-ball ingredients together that somehow
taste pretty good. In our case, however, what were offering is a quality ice cream in several different flavors. The product has
a high butterfat content to make it taste very rich. But its only offered in two versions; in gallon tubs and through ice cream bars. We are using these only
two methods of packaging to better support our marketing strategy and to cut down on costs. In this paper, well explore
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to a premium brand ice cream. Consumer Decision-Making: Process
As mentioned above, there is little doubt that marketers have the upper hand when it comes to influencing the desire/drive/need to buy
ice cream. If our particular ice cream, for example, is rich in butterfat content and flavor, some people might be automatically turned off because of health concerns (too high in
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