Here is the synopsis of our sample research paper on CONSUMER BEHAVIOR AND EXTERNAL INFLUENCES. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3-page paper outlines how cultural and external pressures influence a consumer's buying decision. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: AS43_MTcultmark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
external influences on consumer behavior. One very good example of this are automobile manufacturers. Though it was clear a couple of
years ago, in the face of rising gas prices, that consumers werent interested any longer in gas-guzzling trucks and sports utility vehicles, the automakers continued manufacturing them. The Big Three
in particular, made up of Ford, General Motors, and Chrysler, were famous for putting what they thought should sell on the market (and many believe this is one reason why
they ended up with the financial problems they suffered during the past couple of years) (Kennedy, 2008). Meanwhile, Toyota was somewhat ahead of the curb with its fuel-efficient "green" Prius,
which ended up selling quite well (Peterson, 2005). The auto manufacturing industry is just one example of how culture, values and
other external influences (such as peer pressure) influence a consumers decision to purchase a particular product. This is why, for example, companies wanting to market to teen-agers will try to
do so via the online social networking, such as Facebook or MySpace. These companies understand that word-of-mouth can be generated through such networks. Word-of-mouth, particularly among the teen population, is
a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States becomes more
and more a melting pot, with Hispanics expected to make up the majority of the population by 2050, experts note that marketers who dont take behaviors and decision-making in ethnic
markets to heart while devising campaigns arent doing their jobs (Cheng, 2008). For example, some suggestions focus on non-traditional media to reach various ethnic markets, rather than the standard television
...