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Essay / Research Paper Abstract
This 7-page paper discusses how a U.S. company would go about exporting computers to Kenya. Information included includes the economy, the potential market, political structure, taxes and licenses required and methods of promotion. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTcomken.rtf
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Unformatted sample text from the term paper:
of choice. For purposes of this paper, we have chosen to export computers to Kenya. When discussing computers, typically, its the European
countries and Asia that tends to be the focus for exports. However, as were learning, there is growing demand for both PCs and Apple-oriented products in East Africa as well
(which is where Kenya is located). Kenyas 2002 population measured in at about 31.3 million people with the main languages being English
and Swahili (MBendi.com, 2003). A recent report from Electronic News, which tracks such information, indicated that PC growth in the EMEA (Europe,
the Middle East and Africa) was up 10.9 percent during the fourth quarter of 2004 (Anonymous, 2005). The demand for laptops, in this regard, has especially been strong (Anonymous, 2005).
One aspect that has been helping exports to places such as Kenya has been the weakening U.S. dollar, which makes dollar-denominated products
more attractive to those in other parts of the world (Anonymous, 2005). Africa, in general, is becoming strongly "computerized," with demand for
both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is definitely not that far behind. As of a
handful of years ago, South Africas IT market was estimated at about $4 billion, with other East African nations "on the threshold of spectacular growth" as well (Rose, 2002, 10).
Analysts have pointed out that Kenya and Tansania are considered the "sleeping giants" of the African IT sector (Rose, 2002). Size of the Market
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