Here is the synopsis of our sample research paper on COMMUNICATION BEHAVIORS AND E-TAILING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7-page paper focuses on communication methods and behaviors in e-tailing. Bibliography lists 2 sources.
Page Count:
7 pages (~225 words per page)
File: AS43_MTetaicomm.doc
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Unformatted sample text from the term paper:
a part of e-commerce (E-tailing, 2010). As more and more businesses are jumping on the Internet in an effort to attract a larger
audience, those businesses are finding that communications with the target market through e-tailing is vastly different from that which takes place in a bricks-and-mortar environment. For one thing, e-tailing means
no face-to-face sales. For another, e-tailing means the consumer cant actually pick up the product to look at it. Finally, e-tailing means that a consumer is dealing with a virtual
entity, rather than a tangible one, which can thoroughly dictate how a consumer reacts to an e-tail entity. When it comes to the
communication process in an e-tail environment, things change from its bricks-and-mortar counterparts. For one thing, e-tailing communication takes place only online - there are no paper memos or face-to-face conversations
(unless one includes "live chat," but this is more like instant messaging than face-to-face). Still, there are certain behaviors, and communications processes, that occur online. Three Behaviors
Consumers control of the retail space. In addition to allowing e-tailiers to customize their online store experience to an individual level, customers can also
personalize their own online shopping experiences (Vrechoploulos, 2010). In conventional bricks-and-mortar retailing, on the other hand, store atmosphere (such as product layout, display techniques and so on) is controlled specifically
by the retailers themselves (Vrechoploulos, 2010). But thanks to tools such as shopping carts, wish lists and reviews/comments pages, consumers tend to have more control over e-tail space than do
e-tailers. COMMUNICATION PROCESS: Unlike bricks-and-mortar retailing, when the communication process actually begins with the store retailer, the communication process on this end begins
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