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Essay / Research Paper Abstract
Thia 10-page paper is a strategic analysis of Colgate-Palmolive Company. Bibliography lists 5 sources.
Page Count:
10 pages (~225 words per page)
File: AS43_MTcolgpalm.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. COLGATE-PALMOLIVE: STRATEGIC ANALYSIS Research Compiled for The
Paper Store, Inc. by 11/2010 Please Introduction In
this paper, the writer has been asked to focus on strategy and strategy levels as practiced by Colgate-Palmolive Inc. A strategy analysis involves more than analyzing where the firm is
going in a particular market - it also analyzes business level strategy (product line per business unit, competitive strategy and corporate culture) and corporate-level strategy (successful products and services, locations
in which to compete and what business unit to keep, phase out or spin off in a sale). Colgate-Palmolive is a behemoth in
consumer goods, but analysis of leadership decision-making, a view on the industry and a glimpse at its corporate culture can tell us a great deal about the strategic direction of
this company. Corporate Overview Colgate-Palmolive is a top international manufacturer, marketer and distributor of toothpaste, soap and cleaning products (Colbert, 2010). The company
manufactures, markets and distributes oral products under the Colgate brand (Colbert, 2010). Other personal and home care brands include Ajax (household cleaner), Palmolive (dishwashing liquid), Softsoap (shower gell and hand
cleaner), Toms of Maine (natural toothpaste and other oral care products) and Mennen (deodorants and soaps for men; the Speed Stick brand is the leading U.S. deodorant) (Colbert, 2010). The
company dominates in the oral product category, enjoying a worldwide toothpaste market share of close to 45% (DeSanto, 2010). Even counterfeit brands havent phased CP from "becoming synonymous with toothpaste"
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