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COCA-COLA, CHINA AND THE FORBIDDEN

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Essay / Research Paper Abstract

This 3-page paper discusses the relationship between Taiwan and China, as based on the 2000 banning of popular PRC singer A-mei, when she sang at the inaguration of Taiwanese president Cheng. Bibliography lists 3 sources.

Page Count:

3 pages (~225 words per page)

File: D0_MTcokech.rtf

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Unformatted sample text from the term paper:

is trying to extend across the straight is that its government seems to be extremely offended when it pertains to perceived slaps in the face - such as one of its major stars singing for the election of a president of a country that the PRC supposedly wishes to befriend. Not only did Coke have to drop its campaign when Chinese singing sensation A-Mei sang at the inauguration of President Cen Shui-bian, she was also banned from the Chinese mainland, "permanently blacklisted," according to officials (BBC.com, 2000). Why was this a problem? For the most part, the PRC officials have been suspicious of Chen because of his insistence on independence - though at his inauguration, he pledged not to declare Taiwan a separate state (BBC.com, 2000). Still, he was regarded with suspicion, with the idea that anyone who is a friend of Chens is not a friend of mainland China. This likely included the idea that anyone who performed on behalf of Chen on his inauguration would also not be a friend of China (BBC.com, 2000). The feeling was, A-meis tacit support of Taiwan (demonstrated through her performance for Chen) was a poor thing to do, especially considering the tension between Taiwan and the PRC (BBC.com, 2000). In other words, this seemed to be a case of "those who are not for us are most assuredly against us. How has Chinas reunification strategy changed since Presidents Chens election? China is still, for the most part, attempting to seek reunification through diplomatic means, probably moreso since the election. Because Chen has been, in the words of The Economist, sending "warm vibes . . . across ...

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