Here is the synopsis of our sample research paper on COCA-COLA AND TOTAL QUALITY IMPROVEMENT. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper, by using various examples from the Coca-Cola company, attempts to address the execution phase for Total Quality Implementation including management support, customer satisfaction and employee feedback. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTcocaqu.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and ultimately provide better customer service. The basic concept behind TQM is that by empowering employees, theyll be more loyal to a company and be more willing to produce a
high-quality product or service that consumers will want. This paper will review examples of how various divisions of Coca-Cola implemented various total
quality management procedures through specific implementation phases. In literature, much of Coca-Colas nod to TQM has been through its bottling plants, as it was many of the plants that could
benefit from TQM procedures. One downside of not applying TQM, at least in terms of supply chain management, was when European
soda drinkers became ill after drinking Coke products (Trent, 2001). Upon analysis, it was found that quality lapses occurred at a Belgian bottling plant, allowing contaminated carbon dioxide to enter
Coke products (Trent, 2001). The supplier, on the other hand, contended that Coke never requested a certificate of analysis verifying quality of the gas (Trent, 2001). This is a prime
example of quality going awry. However, in support of TQM, we can turn to the case of Coca-Cola USAs Baltimore Syrup Operation,
as this area had been suffering from high absenteeism, old equipment, outdated management systems and isolation among its workers (Phillips (a), 1994).
The first phase, involving total commitment from the top down, has been determined in many ways. In the example of the Baltimore plant, Coca-Cola USA targeted this plant as
part of its nationwide Continuous Improvement Process (CIP), which would aim at customer focus, improvement in employee skills and establishment of an environment to promote teamwork (Phillips (a), 1994). The
...