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Essay / Research Paper Abstract
This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTcokemark.rtf
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Unformatted sample text from the term paper:
by no means immune to competition, though. In this paper, well examine Coca-Colas position and its market. Lets start with the product.
With its distinctive flowing type face and specific red color, the Coca-Cola brand is known worldwide, and has been for close to a century. Because of branding, the Coca-Cola company
holds the distinction of being the number-one manufacturer of non-alcoholic beverages in the world. Coca-Cola is best known for its soft-drink, Coca-Cola,
which originally started out as a refreshing fountain drink in the late 19th century. Based in Atlanta, GA, Coca-Cola is the worlds number one soft drink company (Murray, 2008). The
company owns and sells four of the top five brands - Coca-Cola, Diet Coke, Fanta and Sprite (Murray, 2008). Other brands include Barqs root beer, Minute Maid juices, POWERade and
Dasani water (Murray, 2008). Its also a distributor - in North America, it sells Evian, which is produced by Groupe Danone (Murray, 2008). Coca-Cola also distributes brands from the Dr
Pepper Snapple Group outside Australia, Europe and North America (Murray, 2008). Along those lines, the company makes/licenses more than 400 products
in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Enterprises, which is the number-one Coke bottler in the
world (Murray, 2008). Outside the U.S., Coca-Cola also owns 32% of Coca-Cola FEMSA in Mexico and 23% of Coca-Cola Hellenic Bottling in Europe (Murray, 2008).
The market in which Coca-Cola operates is by no stretch of the imagination a "perfect competition" market, but there are not a lot of competitors in
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