Here is the synopsis of our sample research paper on COACH INC. AND ANALYSIS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper focuses on Coach, the luxury goods market, and potential challenges the company faces.
Page Count:
5 pages (~225 words per page)
File: D0_MTcoacmark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
with the University of South Alabama. Situational Analysis Coach Inc., with its high-end handbags and other leather accessories, has been in a
period of growth since its 2000 IPO. This is because Coach handbags appealed to two markets. One is the middle-income woman who wanted a luxurious handbag and didnt mind forking
over between $200 and $500 to buy one. The other market is the more affluent women, who like the "bargain" that Coachs products represent.
Coach sells its products through retail stores (company-owned) and factory-direct outlet stores. In 2006, Coach had 218 full-price, company-owned stores, 86 factory stores, 900 U.S. stores, 118 in
Japan and 108 international locations outside of Japan. Its expected that Coach will continue its impressive sales. The retail stores are typically bright and airy, with attractive product displays. The
factory stores are for those items that are being discontinued, or items that maybe had an over-run. Shoppers at these outlets can generally get decent deals, paying for the goods
at a discount of anywhere from 10% to 50% Handbags accounted for 67% of Coachs sales in 2006. Royalties from agreements with
Movado, Jimlar and Marchon also boosted the companys profits. Same-store sales continued doing well. In terms of the luxury good industry, customers
spent more than $105 billion on everything from designer apparel, to pens, to jewelry in 2005. Italian luxury goods companies held the highest percentage of market share, while U.S. companies
had 14% of the industry. There are a variety of reasons for the increase in luxury goods demands. One of these reasons
...