Here is the synopsis of our sample research paper on CLASSIC AIRLINES - MARKETING RECOMMENDATIONS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10-page paper covers marketing strategies for the fictitious Classic Airlines. Bibliography lists 3 sources.
Page Count:
10 pages (~225 words per page)
File: AS43_MTclasmarke.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
serve 240 cities worldwide. Though Classic Airlines employees 32,000 worldwide and pulls in $8.7 billion in sales, its the fifth largest airline in the world.
However, Classic Airlines, like its competition, is being faced with rising fuel and labor costs, declining demand and a general negative impression of the industry overall. Classic Airlines
board of directors has demanded a 15% across-the-board cut over the next 18 months. Unfortunately, the board also wants to see more passengers on board, especially through its frequent flier
program. The goal here is to generate a measurable return on investment, while initiating cost cuts. The marketing department is in somewhat
of a quandary - 15% cuts impacts its budget as well. No budget, it thinks, means a lack of marketing. But the board is demanding it, so the marketing department
must find a way. PROBLEM ANALYSIS The main problem statement is that Classic Airline must increase its RevPar (i.e., revenue per flight) and
increase its passenger base. It must do so during recessionary times, when the general attitude toward the passenger airline industry is negative, in general. SWOT ANALYSIS
Before we can safely come up with recommendations for Classic Airlines on how it can improve its income as well as its passenger loads, we need to
examine the companys internal forces (strengths, weaknesses) and external forces (opportunities, threats). An overall SWOT analysis can help us determine where the company is now, and what its currently facing.
Strengths Well-known brand name can help the company with leveraging and expansion efforts. As the fifth largest carrier in the world (and,
...