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Essay / Research Paper Abstract
This 11-page paper provides an overview of Cisco Systems Inc., its organizational structure and strategic analysis. Bibliography lists 10 sources.
Page Count:
11 pages (~225 words per page)
File: AS43_MTciscanly.doc
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Unformatted sample text from the term paper:
throughout networks and the Internet (Dorsch 2010). The company is also involved with remote access servicers, IP and telephony equipment, optical networking equipment, conferencing systems and network service and security
systems (Dorsch 2010). Founded in 1984 by Stanford husband-and-wife team Leonard Bosack and Sandra Lerner, the companys primary target market these days is large enterprises and telecommunications service providers (Dorsch
2010). The company also markets products for small businesses and consumers through its Consumer Business Group (Dorsch 2010). During the dot-com boom of
the mid-to-late 1990s, Cisco was considered "the leading light of the new economy, being the supplier of most of the gear guiding data through the Internet" (The world according to
Chambers, 2009; 59). In early 2000, it was also the worlds most valuable company - but a year later, much of its stock market value was swept away (The world
according to Chambers, 2009; 59). Since that time, notes The Economist, the company "has been regarded for the most part as a lowly network plumber: Necessary, but dull" (The world
according to Chambers, 2009; 59). In attempts to counteract this perception, and in an attempt to continue growth in a growing and competitive
market, the company has been branching out; its moving away from selling network gear and is investigating other sidelines such as virtual health care, cloud computing and even "routers in
space" (The world according to Chambers, 2009; 59). Chambers goal, with these sidelines, is to ensure that they generate 25% of the companys revenues within the next five to 10
years (The world according to Chambers, 2009; 59). The company is also growing through acquisitions - it recently purchased TANDBERG, a Norwegian videoconferencing
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