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Essay / Research Paper Abstract
This 3-page paper focuses on a new concept in manufacturing and supply chain management -- choiceboards. The article examines the choiceboards, determines what industry would lend itself to this concept, and compares choiceboards with more traditional retail outlets. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTchodec.rtf
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Unformatted sample text from the term paper:
More often than not, determining needs was more about hit-and-miss, trial-by-fire methods as opposed to actual targeting. But these days, there
is a mass-produced customization trend underway - something that Slywotzky terms as "choiceboards," in other words, a system in which a custom can design his or her own product specification
within a specific framework (Slywotzky, (b) 2000). Slywotzky cites Dell as an example of a successful choiceboard, as the customer can go online and design a personal computer by choosing
from a menu of components, attributes, prices and even delivery options. Once input, the choices are sent to Dells manufacturing system, which then assembles and ships the computer. According to
Slywotzky, such a purchasing process means "fewer price comparisons of commodities and creates more active customers" (Slywotzky, (b) 2000). In this paper,
well determine how a choiceboard system would work with a commodity such as a car. Choiceboard, when used with the right industry, offer many benefits including happy customers (as theyre
able to customize pretty much their own computer at their own cost); lack of an unsold product (as again, customers let their demands known at the time of purchase, and
the product is pretty much produced from scratch); a different way to market (by selling first, then producing, rather than producing the products than trying to sell them); encouraging customers
to be product makers and get just what they want; and finally, the fact that choiceboards collect better information from customers, meaning the companies can help build stronger and better
customer loyalty (Slywotzky, (a) 2000). Choiceboards also attract important quality suppliers who also want timely information about demand (Slywotzky, (a) 2000). But
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