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Essay / Research Paper Abstract
This stastical analysis of Canada's population and eating out habits attempts to answer the question of whether The Cheesecake Factory would work well in this country. The paper also discusses a little background about the business. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTcheese.rtf
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Unformatted sample text from the term paper:
cheesecake, along with the concept of light meals served with that cheesecake. Now, however, The Cheesecake Factory wants to expand internationally, and the staff believes that Canada would be a
first good stop for expansion. The purpose of this paper is to indicate, through statistics, if Canada would indeed be a good "first stop" on the international tour of the
Cheesecake Factory. Before discussing Canada, we need to know the product we are attempting to export. The Cheesecake Factory operates 52 upscale,
casual dining restaurants throughout the United States, launched from the concept of Evelyn Overton, who baked cheesecakes in her basement kitchen and supplied them to local restaurants (The Cheesecake Factory,
Inc., 2002). In 1972, Evelyn, with her husband Oscar, moved to Los Angeles and found a market for the cheesecakes and in 1978 the Overtons founded the first full-service restaurant
(The Cheesecake Factory, Inc., 2002). These days David Overton, Evelyn and Oscars son, has taken over the business (The Cheesecake Factory, Inc., 2002).
One of the initial questions to take into consideration is competition for services. According to Statistics Canada, the competition for the average Canadians food dollar is fierce (Statistics Canada
(b), 2002). The foodservices industry as a whole in that country is $42.6 billion a year, representing 4 percent of the Canadian economy (Canadian Restaurants and Foodservices Association (b), 2002).
The foodservices industry includes restaurants, caterers, taverns and foodservice sales at hotels, institutions, sports stadiums, vending machines and department stores (Canadian Restaurants and Foodservices Association (b), 2002). According to statistics,
there are more than 64,000 foodservice establishments in Canada (Canadian Restaurants and Foodservices Association (b), 2002). While one might be tempted to shrug and note that not all of these
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