Here is the synopsis of our sample research paper on CHANGES IN THE CONSUMING BEHAVIORS OF AMERICANS AND THE INFLUENCE OF MARKETING
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Essay / Research Paper Abstract
This 3 page paper discusses the influence that marketing has on culture and the average american person. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: D0_MBamerican.rtf
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Unformatted sample text from the term paper:
the stereotypical, average American person. Comparing the list to what is know about society and the average person, it is staggering to see how much has changed just over the
last decade. Given this, then, why have those changes occurred? Did mass marketing have anything to do with shaping the direction in which society and the average American went?
The answers are at the same time both simple and complex. The simple answer is, yes advertisers did influence the mindset and direction in which society headed. Yet, on the
other hand, advertising only played a part in the shifting of ideas and paradigms and was not THE only significant factor in this swing. Image. In the end, when
all the advertising is said and done and all the amenities are in place, what will linger in the minds of consumers and potential customers is the image of the
company. Which company better portrays the image that appeals to the large part of the companys demographic? The company that is able, it can be argued, to mount the
most effective and specific message and goal, is more than likely going to be the one that is left standing when the other companies file for help from the government.
Many companies of the last decade figured that idea out and figured it out well. Many of the characteristics which Cronin lists were able to be quantified and verified.
However, there are other areas and attitudes which could not be tested. For example, how women perceived things as opposed to men. How women viewed the workforce as opposed to
me. Lastly, there is the idea of name brand recognition and loyalty as applies to men versus women. One cannot say definitively whether the role that advertising has played
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