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Essay / Research Paper Abstract
This 12-page paper examines change management by studying a case history of Tata Steel and how it managed change to better compete globally. Bibliography lists 6 sources.
Page Count:
12 pages (~225 words per page)
File: D0_MTchmgcase.rtf
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Unformatted sample text from the term paper:
had the balance sheets to prove it. Throughout the United States (and in other countries), the entrepreneurial spirit that drove companies such as Ford (with the first mass-produced cars) and
Pan-American Airways (with its footprint on international routes in the mid-20th century) sunk into the concrete of complacency. The end result was that when the environment changed through globalization, competition
and emerging technologies, companies such as Ford and Pan-Am were caught unawares. Ford has been trying to make up for lost time, competing against a Toyota Motor Co. that very
much espouses continuous improvement and customer satisfaction as "The Toyota Way." Pam-Ams story, unfortunately, is not as good -- as the airline fell from grace during the early 1970s, and
ultimately declared bankruptcy in the early 2000s. In short, a corporation or organization needs to be flexible, needs to be open to
change, and needs to be ready to enforce the change mandate when it becomes necessary. However, deciding on and implementing change is more than top executives stating that change needs
to be made, coming up with a bunch of change rules, then insisting that employees buy into the change plan. Very few people like change -- they prefer a comfort
zone and it takes a lot to get them to move from it. The problem with much of the change management philosophy is that it doesnt take this into consideration.
Without employees and other stakeholders acceptance of the need for change, any kind of change management initiative, no matter how large or small, is doomed to fail, costing a company
a lot of time, money and wasted resources. In this paper, well examine a case study of a company that was forced,
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