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Essay / Research Paper Abstract
This 13-page paper provides insight as to organizational change at the British Broadcasting Corporation. The paper discusses different modes of change management, and how the BBC is failing to mast its own change. Bibliography lists 5 sources.
Page Count:
13 pages (~225 words per page)
File: D0_MTchangbbc.rtf
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Unformatted sample text from the term paper:
mold and unable to get ahead, decide theyll change some processes. They do so, then find theyre in a worse scenario than before. The reason why is because any kind
of change is an emotional endeavor. At this time, the British Broadcasting Corp. (BBC) is undergoing some huge changes. The organization, which
is close to a century old, was once the news media outlet throughout the UK. But these days, with competition from independent networks and the Internet, the BBC cant afford
to sit back if it sill wants to retain its number-one ranking. It must change. The problem is that the change isnt
going very well. Not many like the new director. And all that people are seeing is employees being laid off and scandals continuing. When it comes to change management, the
BBC represents the perfect poster child of how NOT to initiate change in an organizational process. The Straw that Broke the Camels Back
Though the BBC was somewhat behind the times when it came to the digital age, it still had the reputation of being impartial when it came to journalism.
That is, it did, until the Hutton report. The 2004 report excoriated the BBC, and lauded Tony Blairs government, for supposedly airing false information about the fact that Saddam Hussein
didnt have weapons of mass destruction, which was something Blair knew before committing troops there in 2003. In the aftermath, then-director general Greg Dyke was forced out of his position,
with Mark Thompson taking over. The irony, of course, is that the Hutton report was totally false - the Blair government did have knowledge as to the lack of WMD
...