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Essay / Research Paper Abstract
A 7 page research paper that provides a business analysis of the recent merger between CDNow and N2K. CDNow and N2K had many problems in common. Both companies had expanded revenue and losses for the fourth quarter and all of 1998. Both companies were facing stiff competition form Amazon.com. They both had to devise methods and advertising to get their names as well-known to the CD-buying public as Amazon.com. They both needed to satisfy their investors while remaining competitive in the online marketplace. With so many problems in common, it made sense that CDNow and N2K decided to merge and combine forces in trying to combat the behemoth Amazon.com. Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: D0_90cds.rtf
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Unformatted sample text from the term paper:
to get their names as well-known to the CD-buying public as Amazon.com. They both needed to satisfy their investors while remaining competitive in the online marketplace. With so many problems
in common, it made sense that CDNow and N2K decided to merge and combine forces in trying to combat the behemoth Amazon.com. CDNow is an aptly named company-one "click
of the computer mouse" and an online customer can obtain instant gratification (Anonymous PG). The Jenkintown, Pennsylvania-based company has the number two slot in online music retailing, coming in
just after Amazon.com (Anonymous PG). This service provides 24-hour access to more than 300,000 items that even includes hard-to-find musical selections (Anonymous
PG). The companys online web page offers mainly CDs, but it does also sell music and movie videos, T shirts and DVDs. In an effort to overtake Amazon.com, CDNow
also has such things as sound samples, biographies of artists, and recording reviews-many are from "Rolling Stone" (Anonymous PG). Another plus for
buyers is that CDNow offers bestseller discounts. Additional features of the CDNow web site is that it has such unique items as a customer wish list that the customer
may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreement with Excite, utilizing its Webcrawler search engine, and with Yahoo-two search engines
that facilitate CDNow receiving 170,000 hits from users every day (Anonymous PG). The company originators, the Olim brothers, are still its top stockholders. CEO Jason Olim has 17% and
his twin brother, Matthew has 17%. The brothers Olim decided to create an online store when a frustrated Jason had trouble finding Miles Davis records (Anonymous PG). The
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