Here is the synopsis of our sample research paper on CAN’T BUY MY LOVE: JEAN KILBOURNE. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper discusses the insidious nature of advertising in America. Bibliography lists 1 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MBkilborne.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
that statement return curious looks when confronted with the notion that advertising is even more culpable for the unraveling of relationships and the build up of addictions. Jean Kilbourne in
her book, Cant Buy My Love, addresses these very subjects. Ads, according to Kilbourne, sell more than products. They sell ideas and fantasies which are really unobtainable, but make
the viewer suspend disbelief long enough to purchase the product. The idea that they sell is that purchasing the product will bring happiness in one form or another. This ultimately
leads to a cycle of consumption, disappointment, lowering of standards. Eventually, this lowering of standards makes addicts flourish and relationships sour. But how can advertising cause a relationship to go
wrong? Easy. The advertising suggests what the perfect man or woman should look like, behave like, what they should or shouldnt want, and who one should choose to be with.
In the end, allowing the advertising media to dictate ones tastes is harmful. Most consumers believe that the ads are harmless, but according to Kilbourne, they would be very,
very wrong. The advertising companies spend millions of dollars on psychological studies and demographic surveys to determine how effective they might be with a certain product sold a specific way.
Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average American is exposed to over three thousand
ads every day. This amounts to brainwashing. These ads are everywhere. If the average person spent just one day keeping track of the ads that were placed in front of
them, or over the air waves the result would be amazing. Think ads have no influence? How can they not? And the products that they peddle develop addiction among societys
...