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Essay / Research Paper Abstract
This 7-page paper is an analysis of Canon, Inc. (as it pertains to copiers) and its competitive advantage. The paper includes a brief history, a competitive analysis of the market, and recommendations. Bibliography lists 2 sources.
Page Count:
7 pages (~225 words per page)
File: D0_MTcancap.rtf
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Unformatted sample text from the term paper:
to beat then copier giant Xerox. Canon, though an upstart Japanese company, managed to do just that, not necessarily by competing head-to-head with Xerox, but rather, by coming up with
its own technology, then choosing different ways to present it and market it to the audience. Because of this, Canon has become the worlds leading copier sales company.
But can Canons strategies of the past work in the future? In this day and age of huge competition and globalization, Canon may have
to take a good, long look at how it is presenting itself, and perhaps focus on a re-haul of its branding image and product structure. Introduction
While much of this paper will be based on the case study "Canon: Competing on Capabilities," (Bartell-Ghoshal: Transnational Management, Third Edition), we will also introduce some
outside sources for this paper as well. Canon is known for making printers and other computer peripherals for home and office use
- and these include (but arent limited to) copiers, fax machines, scanners and printers (Lower, 2004). But Canon is probably best-known for its camera business, which includes the manufacture of
digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a hammering in the past, Canon is still doing very well in the copiers
end of things, as falling prices has meant more and more competition (Lower, 2004). During the 1960s, noticing the huge success that
Xerox had with the photocopying process, Canon (then called the "camera company from Japan") entered the photocopy business, but to a great deal of skepticism. Canon was smaller than Xerox,
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