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Essay / Research Paper Abstract
This 6-page paper provides a PEST and Five Forces analysis for California Pizza Kitchen. Bibliography lists 10 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTcpkfivef.doc
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Unformatted sample text from the term paper:
for CPK, this paper presents a PEST Analysis (political, economic, sociological and technological) and a Five Forces Analysis (buyer power, supplier power, threat of new entries, threat of substitution, threat
of rivalry). In analyzing CPKs PEST and Five Forces, we can start to build a SWOT analysis for this company which will, in turn, help company leaders focus on strategic
development. Overview - California Pizza Kitchen Partners Larry Flax and Rick Rosenfield launched California Pizza Kitchen in 1985 (Bramhall, 2010). The
two were partners in a law practice firm, who left that lucrative profession to start their first restaurant in Beverly Hills (Bramhall, 2010). The partners goal was to capitalize on
the growing trend and demand for California-style pizza, which was being fostered by chefs such as Wolfgang Puck (Bramhall, 2010). These days,
CPK operates a chain of approximately 250 casual-dining restaurants specializing in gourmet pizzas with toppings ranging from duck, to grilled shrimp, to Neapolitan pizza (Bramhall, 2010). Also on the menu
are pastas, soups, salads and deserts (Bramhall, 2010). More than 200 of the restaurants are company owned (Bramhall, 2010). The company also licenses the California Pizza Kitchen brand to Nestle
which, in turn, manufactures a line of frozen pizzas for grocery stores (Bramhall, 2010). In researching the North American Industry Classification System
(NAICS), we find that CPKs number is 722110 - which encompasses full-service restaurants. The full-service restaurant industry provides food services to customers who order and are served while seated, and
who pay for the service after eating (NAICS Association, 2010). According to the classification, such establishments can provide this particular type of food service to customers in combination with provision
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