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Essay / Research Paper Abstract
This 13-page paper provides a marketing and quality overview of California Pizza Kitchen. Bibliography lists 12 sources.
Page Count:
13 pages (~225 words per page)
File: AS43_MTcpkcusto.doc
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION Research
Compiled by 10/2010 Please Introduction
The restaurant business is a very difficult one in which to operate. If everything isnt just right, from the food, to the service, to the price - and
even to the location - that restaurant will find itself out of business in short order. Its for this reason that marketing plans, and keeping a finger on the pulse
of what the consumers want, is so important for a restaurant company. In this paper, well focus on California Pizza Kitchen, a company
that was launched in the mid-1980s in response to a growing interest in specialty pizza. The company continues operating well these days, though the current ownership wouldnt mind selling part
of its company in an attempt to raise more capital. Still, because of the companys niche offerings and attitude towards employees, it has managed to succeed in a variety of
areas. Corporate Overview California Pizza Kitchen (CPK) offers, appropriately enough, pizza. Not necessarily just any pizza, but gourmet pizzas that offer different
topping combinations such as duck, grilled shrimp and barbecued chicken (Bramhall 2010). The restaurant also specializes in Neapolitan pizzas, as well as pasta, soups, salads and desserts (Bramhall 2010).
CPK operates a chain of 250 casual-dining restaurants in the United States and 10 other countries and has licensed the CPK brand to
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