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Essay / Research Paper Abstract
This 4 page paper looks at the metal trader; C K Yeung, looking at the culture, how it competes and the way it will be able to deal with a changing competitive environment. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEckyeung.rtf
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Unformatted sample text from the term paper:
Japan the company benefits from the Yeung family experience in the industry to goes back to the 1950s. During this time the firm, and the family, but had to deal
with a wide range of changing environments, including changing economic and political situation. The firm has weathered recessions in the past and has seen Hong Kong through the transition from
governance by the UK as a territory through to its hand over to China and its establishment as a special region under communist rule. The company is facing an increasing
level of competition from international markets as well as changing economic conditions. Preferred be competitive Michael Porter (1985), has argued as a company requires a competitive advantage. Competitive advantages come
into generic form; cost advantage and differentiation. Where company has a cost advantage they are producing the same goods and services of the firms, was able to do so as
a know it internal cost providing them with a superior profit, which can then be utilized to support the business, such as traditional marketing, and gain advantages. Differentiation is described
by Porter as "when it [the company] provides something unique that is valuable to buyers beyond simply offering a low price" (Porter, 1985; 120). This means that the products
different in some way, this may be real value through features and extras, perceived value, such as brand value (Grant, 1998). It may also be an advantage that is added
though the value chain rather than directly in the product (Thompson, 1998). The differentiation strategy will usually involve choosing either one, or preferably a few key features or characteristics
which have a broad perceived value in the market or segment that the company operates within (Thompson, 1998). Then the company can selectively adds costs where those features are added
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