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Essay / Research Paper Abstract
A 6 page paper answering three questions addressing market segmentation; how the product life cycle affects promotion; and why marketers might be unable to put theory into practice. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSmktgBiQues.rtf
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Unformatted sample text from the term paper:
implement those Marketing philosophies? The Competitive Marketplace. The entire marketplace continues to get more competitive than at any other time, even though
some observers had commented in the past that it seemed unlikely that it could become any more competitive than it was at the time the observations were made. Regardless,
it has and marketers have far less room for error than at any time in the past. Hastings (2000) reports that with reduced cycle times in product development, it
takes longer for marketers to develop efficient campaigns than it does for the producers to ready products for distribution. Problems in Research.
Much has changed since the advent of the Internet, but one thing that has remained constant is that what people say they will do in a given situation and what
they actually do often are two very different things. Marketers still trying to conduct market research without adhering to the principles of sound research practices (i.e., avoiding bias, truly
randomizing the sample population, using careful wording in questions) can find themselves relying on research results that have little bearing on reality. Speed
of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research for new products: "Hit the customer with a proposition, measure
what works and what doesnt, discard the waste and concentrate on whats effective. Agile marketers must cater to an explosive universe of myriad small customers: individuals, small offices, home
offices" (Hastings, 2000; p. 42). There is no time available to waste on mistakes, so the value of preliminary research and measurement has increased in todays marketplace.
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