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Essay / Research Paper Abstract
This 51 page paper looks at the role of ethics in business and how it is perceived. The papers seeks to answers two questions; 1. To what extent do companies heed ethical guidelines? 2. To what extent do the public believe company information regarding ethical issues? The paper starts by looking at the way strategy is formed and how ethics may be seen in this process. Different approaches to examining ethics and business are then considered, including models such as shareholder wealth maximization and corporate wealth maximization, and looking at the philosophical approach using the theories of Kant and Mills. The Global Compact from the United Nations is also included. This is followed by a case study showing how a company can be ethical and profitable. The last part of the paper is primary research that examined how consumers see business and ethics as conflicting. This is ascertained with the use of a survey, the questionnaire and presentation of the results are all included. The bibliography cites 31 sources.
Page Count:
51 pages (~225 words per page)
File: TS14_TEbusethics.rtf
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Unformatted sample text from the term paper:
Global Compact. 33 4 Case Study 37 4.1 Concept and Background 37 4.2 Strategy and Marketing 39 5. Primary Research 43 5.1 The Questionnaire 43 5.2 Results 45 5.2.1 The Chi Squared test 49 6. Conclusion 51 Figure 1; Perceptions of ethics 46 Figure 2;
Why companies might not act ethically. 48 1. Introduction The way a business undertakes to compete may be seen as key to the success or failure of
that company. The strategy of a company may be determined by many characteristics, of which morals and ethics are one. There has bee increased interest in areas such as this.
Incidents such as the sinking of the Herald if Free Enterprise and the Piper Alpha disaster all have focused attention of the ethics and morals practised by a company.
This awareness by the end users has placed pressure on many companies to look at how the tackle issues such as ethics and morals, the caveat of business is business
is no longer an acceptable justification when a disaster occurs or were unacceptable damage or actions are seen. Negative publicity and image can result in the severe damage to the
brand. For example, the Townsend ferry lead to an indelible image in the minds of all who saw the image on the new. The result was the death of the
brand, all ferries were gradually changed to P&O ferries, the name of the parent company, but one that did not have the same negative connotations. Shell were also forced
to change their strategy over the Brent Spa oil rig due to the public perception of an immoral act, even though subsequent studies found that the initial actions would have
been morally more advisable with fewer risks to life, had they not caved into to public pressure. These cases all have one factor in common. They are exposed results
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