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Essay / Research Paper Abstract
A 3 page research paper that looks at the new use of poetry within the business world. Historically, business has been perceived as purely rational, which defines it as antithetical to the creative side of human endeavor, that is, the abstract side, which is epitomized in poetry, which deals with ideas and emotions, not profit. However, business people today are coping with a rate of change that threatens to be overwhelming and a business world that increasingly relies on intellectual capital, as well as monetary capital. Consequently, poetry is being perceived by many as a means for releasing the creativity and thinking of business personnel, that is, a way to accommodate and adapt to change. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_khbupoem.rtf
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Unformatted sample text from the term paper:
was regarded as a beast to be tamed into submission alignment with conventional thinking. As this suggests, historically, business has been perceived as purely rational, which defines it as antithetical
to the creative side of human endeavor, that is, the abstract side, which is epitomized in poetry, which deals with ideas and emotions, not profit. However, business people today are
coping with a rate of change that threatens to be overwhelming and a business world that increasingly relies on intellectual capital, as well as monetary capital. Consequently, poetry is being
perceived by many as a means for releasing the creativity and thinking of business personnel, that is, a way to accommodate and adapt to change. This idea is not
as surprising as it might seem at first glance, as poets have long seen the connection between poetry and the business world. Carl Sandburg addressed business in his poems "Skyscraper,"
"To Certain Journeymen," and "Working Girls" (Kautz). Samuel Taylor Coleridge, in "Work Without Hope," addresses the fact that constant work is part of all nature. Ogden Nash wrote: I sit
in an office at 244 Madison Avenue And say to myself You have a responsible job havenue? Why then do you fritter away your time on this dofferel? (Kautz).
Tom Ehrenfield (author of Poetry & Business) states that entrepreneurs have a lot in common with poet, as they both "invent new ways to connect people, ideas and organizations" (Kautz).
Today, there is a growing trend in business to inspire greater creativity in organizational life. This goal is facilitated by poetry, which can be found in company mottoes, slogans
and even mission statements (Kautz). Last year, journalist Nanci Healy acted as moderator for a roundtable discussion on poetry and business strategy. One participant, Clare Morgan, discussed her experience in
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