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Essay / Research Paper Abstract
A 17 page paper reflecting a cross section of the type of work a business researcher could expect to see in the course of a week on the job. There are four separate projects included in this researcher’s representative work week, ranging from selecting a country for a new product launch to evaluating the demographic data from Zip code 60614 (a wealthy area of Chicago) as compared to the same data points for the United States overall. It also addresses organizational culture and types of businesses recommended for a new strip mall in Zip code 60614. Includes several charts, graphs and one large data table. Bibliography lists 14 sources.
Page Count:
17 pages (~225 words per page)
File: CC6_KSresBizMgmt.rtf
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Unformatted sample text from the term paper:
Our business is that of restoring classic sports cars, preserving as much original content and appearance as possible while restoring the entire vehicle
to a like-new condition. Early on, we decided that rather than replace engines with new ones that are readily available and quite simple to exchange, we would instead completely
rebuild any original engine that was not beyond reliable repair. Rebuilding costs on average about $600 more than purchasing a new one and replacing it in the car; introducing
the risk that both custom customers and those seeking to purchase a restored vehicle would complain about the higher price. The decision turned out to be the correct one,
however. Aficionado purists prefer original equipment where ever it is possible to use it, and they are willing to pay for the added costs.
The problem, of course, was to determine the optimum approach to providing a reliable engine. Criteria included reliable function; total costs; longevity; and customer preference. The
available alternatives were to (1) purchase new motors and install them or (2) completely rebuild the engine original to each project car. The second alternative required far more labor
and provided greater opportunities for something to go wrong. Each alternative was equal in function and longevity, but the second could be used as a selling point with customers
seeking in many cases to spend more in restoration than the car cost new. We were not able to compute an optimal decision,
but rather went "with the gut" (i.e., intuitive selection) in betting that restoration customers would prefer a rebuilt original engine. Sales since have confirmed that our decision was the
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