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Essay / Research Paper Abstract
This 14 page paper presents a business plan for the start-up of a new (fictitious) business selling fruit juices, fruit juice cocktails and smoothies. The plan proposes the opening of a chain of outlets with expansion using a franchise model from year three onwards. The plan includes information under growth and financial objectives, legal structure and ownership, finance, organisational structure, stockholders, marketing plan including customer and competitor analysis. The bibliography cites 5 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEfruitj.rtf
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Unformatted sample text from the term paper:
in the Business 7 3. Organization 8 3.1 Team Members 8 3.2 Organisational Structure 9 3.3 Other Key Employees 10 3.4 Principal Stockholders 10 4. Market Analysis 11 4.1 Market Summary 11 4.2 Industry Analysis 11 4.3 Target Market 12 4.4 Customer Profile 13 4.5 Market Segmentation 13 4.6 Major Competitors 13 4.7 Projected Market
Growth in Market Share Objectives 14 5. Product and Service Offerings 15 5.1 Product and Service Summary 15 5.2 Product and Service Uniqueness 15 5.3 Product and Service Descriptions 15 5.4 Competitive Comparisons 16 5.5 Research and Development 16 5.6 Patents and Trademarks 16 6. Marketing
Plan 17 6.1 Creating and Maintaining Customers 17 6.2 Product Positioning 17 6.3 Product Pricing Strategy 17 6.4 Sales and Distribution Plan 18 6.5 Promotional Strategy 18 References 19
1. Executive Summary This paper presents a plan to the launch of the new company; Its Juice! A new chain
of cafe style outlets selling a range of fruit juice, fruit juice cocktails and smoothies all prepared to order in front of the customer. The plan is to open three
stores within the first year and a further five in the second year. From year three onwards there will be the use of a franchising model to help speed expansion
in order to create a national chain. The benefits of this plan are * A gap in the market as there are no successful national fruit juice chains. * A
highly differentiated product in a market with no entry barriers. * Projections indicating a profit before interest and tax of nearly $1 million by year five. * A strong but
cost-effective marketing plan. * A high level of relevant experience and qualifications for the team members and owners involved in the start-up. It is expected that the
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