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Essay / Research Paper Abstract
This 20 page paper is a business plan for starting a new business in China by buying a run down golf course and developing it into a highly differentiated golf club. The plan includes sections of the company organization, the products and services offered, the personnel, the development of the site and the marketing of the club and the financial projections for the first year in detail, including cash flow, income and balance sheets, and projections for the first five years. The bibliography cites 6 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEgolfpl.rtf
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Unformatted sample text from the term paper:
reinvigorating it; landscaping the course and providing a range of facilities to attract golfers. The plan to provide a range of services, including golf lessons, restaurants and bar facilities and
a shop will all increase the income as well as enhance the image of the club as a place where a good experience may be gained, The break even period
id assessed at being 311 days following a $200,000 investment, with a profit martin of 16% for year one raising to 36% in year 5 making this a sound investment.
Table of Contents 1. Introduction 3 2. Company Description 4 2.1 Product and Services 5 2.2 Source of Competitive Advantage 7 2.2 Marketing 11 3. Management and Organization 11 3.1 Personnel 13 4. Development
and Operations Plan 15 5. Financial Plan 15 6. Conclusion 24 References 24 Figure 1 Organizational Structure 12 Figure 2 Sales increases or decreases over the first year 16 Figure 3 Monthly Sales Increases 17 Figure 4 Total
Revenues 17 Figure 5 Cash flow projections 2007 - 2008 18 Figure 6 Five year revenue projections 21 Figure 7 Five Year Profit Projections 22 Figure 8 Balance Sheet 22 1. Introduction Since China
joined the World Trade Organization there has been an opening up of the economy and the opportunities associated with a rapidly developing economy. At the same time there has
been increased interest in China for sports that have been traditionally associated with the west; one of these is golf. The interest in golf in China is increasing; the
development of golf courses has been undertaken at a phenomenal rate in some areas. In 2005 China hosted a total of five international tournaments, more than either Scotland or England,
with sponsorships (Duguid, 2005). In addition to this there ahs also had to be state controls used to limit the growth in some areas. In Beijing there were 10 golf
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