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Essay / Research Paper Abstract
A 15 page business plan for Krista's Clothing, a start-up women's apparel business catering to working women who need to dress well but have limited time or patience for shopping, and to other middle-class women. Krista's Clothing will carry very few trendy items and will concentrate on providing working women with professional wardrobes, as well as offering personal shopping and wardrobe planning. The plan addresses the market and financial information but focuses on management, operation and developing a culture that values employees. Bibliography lists 7 sources.
Page Count:
15 pages (~225 words per page)
File: CC6_KSbusPlKris.rtf
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Unformatted sample text from the term paper:
Kristas Clothing is a start-up womens apparel business catering to working women who need to dress well but have limited time or patience for shopping, and to other middle-class women.
Kristas Clothing will carry very few trendy items and will concentrate on providing working women with professional wardrobes accented with current trendy items that can be replaced more frequently
while retaining core items for daily business wear. All of retail has been facing trying circumstances in recent years, and womens clothing is
no exception. Kristas Clothing offers standard shopping options for customers, while also adding a number of innovations that return high customer value at very little (if any) additional cost,
including but not limited to personal shopping services, total wardrobe planning, wardrobe strategy and assisting the customer in gaining the greatest return for the money she spends. The rationale
at Kristas Clothing is that the more the company helps the customer find and secure what s/he wants, the greater the reward will be for the business. This concept
will extend throughout ever aspect of the business. Introduction There are countless "old" businesses around: coffee, sugar, home building, furniture, TV sales,
video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find something new that has at least short-term potential to stay ahead of
the competition. However, there is a reason that the "old" businesses remain viable. People want the goods and services they offer.
An advantage to entering an old business is that there are well-defined plans for success and myriad descriptions of failure. Unlike the new technology or service that may or
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