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Essay / Research Paper Abstract
A 13 page business plan for Beaches, a startup upscale restaurant in Chicago. Reflecting the diversity of the city, Beaches is an international restaurant representing a truly international cuisine. Beaches’ location is one of its key success factors, for as a high-end restaurant, those with the means of patronizing the restaurant need to have easy access to it. Early establishment and then preservation of Beaches’ image also will be critical to its long-term success. Image can command higher prices, but image means little without underlying superlative quality of product. The plan includes discussions of Beaches’ vision; competitive environment; market segmentation; operations; and financials. Bibliography lists 8 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KSbusPlanRest.rtf
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Unformatted sample text from the term paper:
Beaches is a startup upscale restaurant in downtown Chicago. Reflecting the diversity of the city, Beaches is an international restaurant representing a truly international cuisine. There are
countless "old" businesses around: coffee, sugar, home building, furniture, TV sales, video rental stores. Conventional wisdom says that in starting a new business, it is necessary to find
something new that has at least short-term potential to stay ahead of the competition. However, there is a reason that the "old" businesses remain viable. People want and
need the goods and services they offer. Beaches will be located at the interface of business and residential districts along Wacker Drive.
This location places Beaches close to Chicagos business and financial district but also close to the residents of the restoration neighborhoods housing those working in the Wacker Drive district.
Beaches location is one of its key success factors, for as a high-end restaurant, those with the means of patronizing the restaurant need to
have easy access to it. Early establishment and then preservation of Beaches image also will be critical to its long-term success. Image can command higher prices, but image
means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. To date, three principals have invested
$20,000 each. It is estimated that Beaches will need $75,000 during the first year, $50,000 of which is for immediate startup costs. The remaining $25,000 is anticipated to
be necessary within the first year of operation in order to bring the facility to full capacity. Beaches is seeking a line of credit of $50,000. Description of the
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