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Essay / Research Paper Abstract
This 16 page paper presents a business plan for opening a Caribbean restaurant in Ossining, New York, a small village in an upscale region. The sections in this essay include an executive summary, geographic and demographic data, a company summary, description of customers, a market analysis that includes a competitive analysis, target customer segmentation, market needs and trends, marketing plan, and the financial plan. The financial plan includes break-even analysis, a proforma profit and loss projected three-year statement and a proforma projected cash flow and projected balance sheet, also for three years. Statistical data included. 4 Financial Tables included. Bibliography lists 6 sources.
Page Count:
16 pages (~225 words per page)
File: MM12_PGjamrst.rtf
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Unformatted sample text from the term paper:
need in the dining experience for residents. The menu will offer authentic Caribbean food that is served in pleasant surroundings. The trademarks for this restaurant will be first its excellent
food and second customer service second to none. The companys mission is to provide a healthy, unique, reasonable dining experience for all customers. Individuals, families and groups will
enjoy dining in or taking out meals that are of high quality at a reasonable price. The restaurant will even feature a senior menu and a childs menu. The restaurant
will be open for lunch and dinner seven days a week. While the menu will be primarily authentic Caribbean food, it will also include a limited number of American selections,
which will satisfy diverse dining tastes. 1.2 Customers The customer base totals in excess of 37,000 residents in the village and town of Ossining, in the neighboring village of
Briarcliff Manor and in the unincorporated areas. The median average income in these communities is above the state median income. 1.3 Management The owner, sole-proprietor, is the manager of the
restaurant. The owner has extensive experience in the restaurant industry. The owner worked as manager in an ethnic restaurant for 10 years prior to deciding to open his own Caribbean
restaurant. The owner began as a waiter and worked his way up to manager. The owner also has a college degree in hospitality and extensive experience with fiscal matters. 1.4
Financial Analysis The financial analysis suggests the restaurant will become minimally profitable in its second year of operation and adequately profitable in its third year of operation. The start-up financial
resources will be derived from personal funds in addition to a moderate-sized loan of $100,000. Projected sales for the first three years are $367,560, $565,000 and $730,000. 1.5 Location The
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