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Essay / Research Paper Abstract
This 7 page paper is an outline business plan for the opening of a new restaurant called Azam in Canterbury. The outline of the concept, target market, marketing, start up costs and financial projections fir the first year are all provided. The bibliography cites 7 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEazamcant.rtf
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Unformatted sample text from the term paper:
new start up business; a restaurant named Azam located in the town of Canterbury Azam will specialize in Arabic food to provide a new and unique dining experience to the
resident and the visitors to Canterbury. The aim of the business is to start out making an operating profit from the beginning and to break even by the middle
of the third year. 2. The Concept The restaurant will provide a relaxed atmosphere where traditional Arabic food will be freshly prepared and served in comfortable surroundings. The food
will be of a high quality and include a full range dishes so that the restaurant can provide a three course dining experience as well as offering the dishes
that can be prepared to be taken away. A sample meal might start with Humus or grilled halumi and then be followed by kabsah or makloubah. The menu will give
al la cart options as well as set meals and will give a quality and value proposition to the customers. 2.1 Keys to Success The key to success will initially
be the ability to attract new and repeat customers into the restaurant. This will be achieved with the use of the competitive advantage of differentiation in terms of the food
that is offered and control costs so that the restaurant is profitable, this is a sustainable advantage (Thompson, 2007; Mintzberg et al, 2003). The key success factors will include *
Unique and attractive food options * Consistently high quality food * The provision of a pleasant dining experience * Tight control on costs * Marketing to attracts both Arabic
and non Arabic customers 3. The Start Up The restaurant will be a new start up business which us started up as a limited company with the founders as
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