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Essay / Research Paper Abstract
This 6 page paper examines journal articles, primarily in the marketing realm. Ethics is included in this annotated bibliography that contains five sections. There are three articles listed in each topic section. Topics are distribution, pricing, marketing research, targeting and promotion. Bibliography lists 15 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA640bib.rtf
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Unformatted sample text from the term paper:
in respect to business ethics is related to the fact that many illegal downloads of music and movies occur on a regular basis. This article addresses issues related to downloading
with respect to the music industry. Illegal copying of music tracks are a large part of the discussion that addresses business concerns as well as consumer attitudes. Reponses to the
problem are included in this comprehensive analysis. Gewertz, N.M. & Amado, R. (2004). Intellectual property and the pharmaceutical industry: a moral crossroads between health and property. Journal of
Business Ethics, 55 (3), p. 294- 309. Intellectual property rights and how pharmaceuticals are distributed are at the forefront of the discussion in the authors analysis. Ethics
are at the crux of the issue where the opinions of philosophers are employed and the right to good health is something of an issue. This inquiry is relevant when
it comes to any health care issue. In this article, the specific issues related to intellectual property and patents and exclusivity are looked at. People are entitled to fair pricing
and the ability to obtain medications, ideas which are a part of this investigation. Hardy, K.G. & Magrath, A.J. Dealing with Cheating in Distribution. European Journal of Marketing, 23
(2), p. 123- 129. Authors define and address the concept of "channel cheating," a detrimental practice but one that is not illegal. A great deal of information is conveyed
and authors claim that there are many negative effects of this type of cheating, inclusive of but not limited to the breakdown of trust between business associates. Authors make sure
to note that not all cheating is done on purpose, and highlight the fact that cheating comes in many forms and done to different extents. Ethics in pricing
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