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Essay / Research Paper Abstract
A 3 page paper discussing the business dynamics of CNET Networks' technology and business brand, ZDNet. ZDNet news provides widely varied news of interest to technical managers, creating a meeting place of individuals with common interests, similar jobs and often decision-making power in their organizations. This audience is of great interest to marketers of technology products, and those marketers know they can find an interested audience at ZDNet.com. High quality content attracts high quality potential customers, which in turn enables higher advertising rates and revenues than more general-interest sites or publications. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KScommZDnet.rtf
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Unformatted sample text from the term paper:
Networks is a media company dedicated to presenting news and information in ways meaningful to those with interest in those items or a need to use the information that CNET
Networks provides. It is the mission of CNET Networks to "create richer, more authentic brand experiences by building on the collective wisdom and passion of users, marketers, and our
own people" (About Us, 2006). The vision for the company is that it is and will be "a different kind of media company" (About Us, 2006).
To fulfill these vision and mission statements, CNET Networks maintains a variety of brands, each of which focuses on a specific topic. Brands include BNET
(business), CNET, GameSpot, MP3.com, mySimon, TV.com and ZDNet. ZDNets tagline is, "Where technology meets business" (ZDNet, 2006). ZDNets Focus CNET did not
develop ZDNet, but acquired the site with its purchase of Ziff-Davis in 2000 (CNET Networks, 2000). For about $1.6 billion, CNET acquired Ziff-Davis technology publications and its Internet site
ZDNet.com (CNET Networks, 2000). Today, ZDNet exists as a site providing "a comprehensive guide for decision makers building shortlists for their IT priorities. Business professionals in charge of technology
rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection" (ZDNet, 2006). To accomplish its purposes, the "site offers daily news, white papers, Webcasts,
editorial analysis, peer feedback, and ongoing research" (ZDNet, 2006). It is ZDNets news that is of greatest interest here. The news section
is one that IT professionals rely on to provide information directly useable by those involved in IT in virtually any way. As example, a recent news item reported Apple
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