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Essay / Research Paper Abstract
This 5 page paper is based on case studies provided by the student. The paper presents on service to questions regarding the way three companies; Ben & Jerry's, California Pizza Kitchen and Noodles and Company concerning the way that they use business information systems and tools in order to create and sustain competitive advantage. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEbusinfo.rtf
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Unformatted sample text from the term paper:
both trends and patterns in consumer tastes as well as tracking individual events or issues. The ability to track the issues with the different ingredients with the ice creams
is an opportunity to track and reduce any quality issues as well as identity areas of potential improvement which may be leveraged in order to increase the way in which
the ice cream may be enhanced in order to better satisfy customer needs and desires. The ability to track each pint of ice cream, and ingredients which are incorporated in
that pint, allows for quality issues to be identified quickly. If some ice cream is being sent out and ingredients fall short of customer expectations, the source of the problem
can be quickly identified. It is also likely that every complaint the company has there will be numerous customers will not complain, they will simply not by the ice cream
again a move to a competitor (Kotler, 2003). Therefore, collecting business information in this manner can facilitate identification problems, likewise where there are manner allows full trends and patterns to
be seen that can reflect the tastes of the purchasers, providing good input into the quality control processes. In addition to this data that is collected from customer information for
different eras the company, including sales, financing and purchasing, are able to identify what it is customers want, and allow the company to develop their products with those trends and
tastes in mind. The ability to analyze 12,500 contracts provides a source of quantitative data in order to analyze the patterns and trends, which is likely to provide day to
way ahead of any industry research is being taken place on a larger scale and they help the company move ahead of its competitors in the way that it is
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