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Essay / Research Paper Abstract
15 pages. This competitive action plan for the hospitality business will focus on the hotel and tourist trade. The plan will analyze the existing competitive environment and discuss a program designed to secure improvements to better compete in the industry. A cost analysis will also be provided concerning these cost implications. Bibliography lists 12 sources.
Page Count:
15 pages (~225 words per page)
File: D0_JGAbdhos.rtf
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compete in the industry. A cost analysis will also be provided concerning these cost implications. THE HOSPITALITY INDUSTRY The most obvious change occurring in the hospitality industry is
the consumers growing orientation towards an emphasis and demand for `quality of experience. More than ever before, operators in the tourism industry recognize that it is the `high quality
service experience that makes a tourist patronize a particular establishment in the hospitality business. Consequently, the industry is becoming more competitive in the race for a higher level of service.
As one industry executive has put it forcefully: `The race for service has no finish line. As the race progresses, the finish line moves further away.
Those who do not run fast enough will fall behind (Chon, 51, 1999). As the saying goes: If you build it, they will come. The same is true
for recreation and tourism programs in the hospitality industry. Where once there was nothing to attract a passing visitor or a destination seeker, there have been myriad resorts, specialty
locations and transformed vacation spots that have netted their respective communities grand economic profits. It all starts with an idea that blossoms into action with the assistance of a
solid plan. The business we will discuss today is the hotel/resort of Carmel Apple Inn based in Carmel, California that caters to upscale clientele. Just a mere couple
decades ago, the customer care program of any hotel or motel simply included that the guest have enough towels, and that just having enough rooms available for the transient business
crowd usually proved sufficient. This is no longer the case. In todays world, the importance lies in every single nuance of customer care, from the first greeting when
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