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Essay / Research Paper Abstract
This 14 page paper considers how and why analogies are used in business, especially in the context of a business to businesses relationship. The writers looks at the way this may be seen as a dance, and considers if this the most appropriate analogy by using real world examples of business relationships and considering alternate analogies. The analogies discussed include those of marriage, a war and military or political situations. The bibliography cites 20 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEanlogy.rtf
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Unformatted sample text from the term paper:
the divergent paradigms which may all be perceived as correct, at least in part. This makes the need for clear communication one of paramount importance. To communicate the ideas in
an understandable and clear manner is difficult, hence the increasing use of pictorial models, where diagrams can be drawn, as seen with the range of Porters different models, or the
use of an analogy. The analogy makes use of a different, and often more simply understood scenario, and likens it to a business scenario. One of the most difficult
to understand situations is that of the business to business relationship. Wilkinson and Young (1994) suggested that the best analogy for this was of dancing. In many ways this may
appear very astute and flexible analogy, but in considering the relationships and the applicability of this analogy we may ask ourselves if it is the best analogy that can be
found. However, others will argue that the use of a single analogy is pointless, as there will never be a perfect, or even close fit, all will be left as
lacking, and as such create a reduction in understandings and an over simplification (Brady and Brandy, 2001). DEspite this the search continues, with analogies for the many different types of
business becoming popular titles on the best sellers lists as well as fashion items in the managers arsenal of tools. Analogies range form the more traditional scenarios such as marriage
and orchestras to war, as well as those which are less traditional such as cheese, anthills and parenting (Flaherty, 2001). Not all of these would be applicable to business
to business relationships, but they demonstrate the wide usage of analogies that are available to the business student. To consider the argument of whether or not dance is
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