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Essay / Research Paper Abstract
This 5 page paper considers the Bulgarian wine industry and seeks to discover if there is a potential for the industry to increase its market share in the UK. The writer considers the situation in Bulgaria, along with the recent changes as seen with companies such as Domaine Boyar, as well as the demand of the UK retail wine sector in order to ascertain if there is a potential match. The bibliography cites 10 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEbulwin.rtf
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Unformatted sample text from the term paper:
per annum (Anonymous, 2002). Therefore, we may argue that this is room in this market to consider new sources of wine, either through brand new imports, or by reviving older
imports that have fallen out of favour. One of the candidates for increased trade are the wine makers of Bulgaria, with large producers such as Domaine Boyar seeking to increase
their export sales. In this paper we will consider the realistic opportunities for Bulgaria to increase wine sales though higher export levels to the UK, and the way in which
this market may, or may not be suitable to this growth. The first part of the consideration has to be is there a demand in the marketplace, or a
gap that can be filled. Wine, as we have seen, is an increasing market. The average annual consumption at the moment it estimated at sixteen litres per head (Anonymous, 2002).
This equates to less than two bottles per person per month (Anonymous, 2002). However, the forecast projects have shown that this is expected to increase to more that twenty litres
annually per head (Anonymous, 2002). Therefore, we have a market that is also projected at increasing, and as such new entrant, or increased presences may be a viable options.
When we look at the average spend, the largest section of the UK wine market tends to be on bottles costing ?3.99 or less.
The highest growth sector of the market are the new world wines, but the sector is still dominated by the traditional wine makers, with France taking 25% of the market,
however, Australia is in second place and then Italy in third place (Anonymous, 2000). In terms of wine production Bulgaria produces some
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